💻 5 Web Design Mistakes New Businesses Make (And How to Fix Them)

Launching a new business is exciting—but when it comes to building your website, even the best intentions can lead to mistakes that cost you visibility, clicks, and clients.

Your website is more than a digital brochure. It’s your storefront, sales team, and first impression all in one.

Here are 5 common web design mistakes new businesses make—and how to fix them before they hold you back.

🚫 Mistake #1: Leading With Looks, Not Strategy

Yes, your website should be beautiful. But design without strategy is just decoration.

The Fix:

Start with your goals—not just the vibe. What action do you want your visitor to take? (Book a call, buy a product, sign up?) Build your layout and content to guide them to that step.

🚫 Mistake #2: No Clear Call to Action (CTA)

If your homepage doesn’t make it obvious what you do and what someone should do next, you’re losing conversions.

The Fix:

Place clear, consistent CTAs throughout your site. Buttons like “Work With Me,” “Book Now,” or “Start Here” should stand out and be easy to find.

🚫 Mistake #3: Ignoring Mobile Design

Over 60% of web traffic is mobile. If your site looks amazing on desktop but jumbled on a phone… that’s a problem.

The Fix:

Use a responsive design tool (like Wix or Squarespace) and always preview your site on both mobile and desktop. Prioritize readability, button spacing, and load speed.

🚫 Mistake #4: Too Much (or Too Little) Copy

Some websites overwhelm visitors with long blocks of text. Others say almost nothing and leave people confused.

The Fix:

Use a balanced content strategy:

• Short headlines that hook attention

• Clear, conversational descriptions

• Break up long text with bullet points, spacing, and visuals

🚫 Mistake #5: No SEO or Search Visibility

If your website isn’t optimized for search engines, people can’t find you unless they already know you. That’s limiting your reach—and your sales.

The Fix:

Add basic SEO:

• Use keywords your audience is searching for

• Add page titles + meta descriptions

• Include alt text on your images

• Register with Google Search Console

Even basic SEO can make a major difference.

✅ Final Thoughts

Your website doesn’t have to be perfect—but it does need to be intentional.

Avoiding these 5 mistakes can help you create a site that not only looks good—but works hard for your brand.

At Brand/ed, we design strategic, stunning websites for women entrepreneurs ready to show up and scale online—with confidence.